date:May 08, 2013
ce, Mr. Lee said.
Our team has done a great job of supporting this exciting new core brand that raises the bar for innovation and product quality, he said. This product line has strengthened our branded portfolio, helping us to drive increased branded revenue in the first quarter and positively impacting profits.
Beginning in the second quarter, Mr. Lee said Snyders-Lance will increase its investment in marketing and advertising to drive sales. Consistent with its strategic plan, advertising e