date:May 08, 2013
ads. Earlier this year, Rosenfeld has said the decline in the gum category is partly the result of the industry's failure to emphasize such benefits in recent years.
Rosenfeld noted that the company's measures, which also include new package sizes and prices, are starting to show improvement in April.
We're not taking this sitting down, she said, but noted that the company wasn't counting on a significant turnaround this year.
For the year, Mondelez said it still expects revenue growth to be