date:May 08, 2013
ny is the No. 2 gum maker in the U.S. behind Mars Inc., which is privately held and makes Wrigley, Extra and Omrbit.
Although gum only accounts for about 9 percent of overall revenue for Mondelez, it's considered an important category because of its higher profit margins.
In a conference call with analysts, CEO Irene Rosenfeld outlined various measures the company is taking to improve its gum results. She said the company will focus on underscoring the oral care benefits of gum in hard-hitting