date:May 07, 2013
Growth in the functional food and beverage sectors is backed by numbers. For example, in a 2011 global consumer survey and analytic report, Datamonitor Consumer forecasted the U.S. digestive and immune health food market will maintain an 8-percent compound annual growth rate (CAGR) from 2010 to 2015, and will eventually reach $9.2 billion in sales.
In addition, Datamonitor reported U.S. men and women prefer to safeguard their digestive health with functional fare rather than dietary supplements