date:May 07, 2013
Danone has signed an agreement that will enable it to acquire a 50.1% interest in Sirma, one of the leading players in the Turkish water market. Ranked 11th worldwide in volume, Turkey's bottled water market grew by 20% in value in 2012. With reported sales of nearly 100 million euros, Sirma is active in plain and flavored bottled waters, and in HOD (Home Office Delivery).
Sirma is one of the market's fastest-moving brands. Danone is already present in Turkey's water market with Hayat, and wil