date:May 07, 2013
er has a familiarity factor that helps consumers predict a dishs heat, Ms. Hallow said.
In regards to spice level, jalapenos fall somewhere in the middle, she said. Theyre more spicy than cherry peppers and Anaheim chiles, but less spicy than Serrano and habanero chiles. People are familiar with them, so if they see a jalapeno turkey burger or a salad with jalapeno-ranch dressing on the menu somewhere, they can guess how spicy that dish is going to be because its likely theyve eaten something w