date:May 06, 2013
.99 and Deli Deluxe at $3.99. So in the first quarter, the good work done with Velveeta slices helped us deliver a profitable 2 point share gain in this category.
While noting overall improvement in Kraft market share performance, Mr. Vernon said the company is not yet where he would like.
In the first quarter, we outpaced the industry on a unit basis, but not in as many categories as I know were capable of, he said. Also, our dollar growth lagged the industry in the first quarter. Now, as you