date:May 06, 2013
ved with this good, better, best strategy.
To date, Velveeta has been an untapped gem in our portfolio, he said. Its always been a value in the dairy case, and a nice flanker to our other offerings. But through product formulation improvements, new flavors, updated packaging and increased distribution, Velveeta has strengthened its relevance and expanded its role into the cheese slices category. And as to good, better, best, Velveeta slices are priced at $1.99, complementing Kraft singles at $2