date:May 06, 2013
ing spending in 15 years, Mr. Vernon said. Kool-Aid responded well to new product introductions and the launch of a new look and voice for the Kool-Aid man.
In the coming months, youll see more reinvestment, and the commitment to revitalize brands like Jell-O and Planters, he said. In fact, in the first half alone were launching 10 new brand advertising campaigns across our portfolio.
Commenting on Krafts first quarter, Mr. Vernon said the results are the first to reflect business as usual at