date:May 06, 2013
, Mr. Vernon identified significant steps the company is taking to invest in its major brands. The company created a chief marketing officer position during the quarter in order to leverage deep experience on the front lines of brand marketing across our entire organization and help make our brands shine in new and powerful ways, Mr. Vernon said. He pledged to revitalize and contemporize more of the companys iconic brands.
During the first quarter, Grey Poupon had its first big dose of advertis