date:May 03, 2013
0% of European launches using this claim are currently for baby foods, Innova says that there is a clear opportunity for a move into new categories, specifically healthy aging. A range of other ingredients claimed to be beneficial in the area of cognitive health include B vitamins, CoQ10, ginkgo biloba, polyphenols, acetyl L-carnitine and green tea, but there are few specific references to aging to date, notes Innova, with labelling generally simply highlighting their use and relying on consumer