date:May 03, 2013
Oscar Mayer cold cuts and Miracle Whip to fend off aggressive competitors.
In select instances, defending our success may also mean getting sharper on price points, to show that we will not tolerate incursions into our market share or irrational behavior that would disrupt the long-term health of our categories, Vernon said, meaning that the company would not let lower-priced competitors steal market share.
He later qualified his stance, saying the focus is on more efficient spending on promot