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Kraft Foods profit exceeds Wall Street estimates, shares rise
date:May 03, 2013
Inc (HAIN.O).

REAWAKENING GIANTS

With Kraft separated from Mondelez, it no longer has exposure to high-growth emerging markets. It is instead pouring more money into its stable of mature North American brands, such as Velveeta cheese and Jell-O. It described some early successes.

We're talking about 16 percent growth on Velveeta cheese, said Kraft CEO Tony Vernon. Who would have thunk it, right, years ago.

He said the company was waking up sleeping giants in areas like Kraft salad dressing,

12/24 23:50