date:Apr 28, 2013
erall, the new contemporary designs make the Heineken brand looks even more premium, inspiring and attractive as well as a delight to touch and hold, which enhances the premium-ness while offering Heineken consumers great enjoyment.
How long did you prepare for the change, and when will beer-lovers see the new packages?
We launched our new innovative packaging in Vietnam during Heinekens 140th anniversary celebrations. This special occasion gave us the impetus to continue to lead the category