date:Apr 18, 2013
Dannon Oikos Greek yogurt was the top-selling new foodorbeverage in 2012 with $283.8 million in year-one sales across supermarkets, drug stores, mass marketers (including Walmart), club and dollar channels, and military commissaries, according to IRIs New Product Pacesetters list, released here Wednesday at the 2013 IRI Summit.
The top 10 new revenue generators reflect a blurring of structured eating occasions and a predilection for mini meals, Susan Viamari, editor of IRIs Times Trends report