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Hershey lifts game in Malaysia with DKSH expansion deal
date:Jun 09, 2012
The deal will see DKSH sell and market Hersheys Kisses, chocolate bars, nuggets, and pearls, as well as Bubble Yum gum in Malaysia.

The partnership builds on Hersheys recent deal with DKSH in Singapore.

Seventh place in Malaysia

Although Hershey is currently the fifth biggest chocolate player worldwide, it has only the seventh largest share in Malaysia at just 3.4%, according to the latest data from Euromonitor International.

Kraft and Nestle commands almost half of the market between them w

12/19 08:41