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Danone and Chobani lead ‘two horse’ US Greek yogurt race - analyst
date:Jun 09, 2012
of the segment, after it failed tocapitalise on Greek yogurt trends as it should have.

Management misread the consumer and wanted to avoid chasing fads (as it did with low-carb), plus it had capacity issues. Now, with renewed focus and investment, Danone has taken 20% of the market, with accelerating share growth that should continue given capacity expansion,said the research.

Chobani has also outlined plans to increase operational capacity, in an effort to protect its share of the Greek yogu

12/21 13:40