date:Jun 09, 2012
e, refreshing taste, 100% natural ingredients and rich heritage and we are well positioned to capitalise on this opportunity.
Van Leeuwen told BeverageDaily.com:The cider category is gaining momentum due to expanding consumer interest in wanting to taste new flavors and products. Additionally we are investing in marketing and innovation to make the category even more interesting.
Although Ven Leeuwen refused to reveal Heineken's cider volume and value sales, the firm styles itself as the world