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Starbucks’ Bay Bread acquisition gives it platform for hybrid consumer goods brand
date:Jun 09, 2012
e customers.

Grow in multiple channels

Cliff Burrows, president, Starbucks Americas, added: The acquisition of La Boulange bakery will help us to expand day-parts, drive customer loyalty and ultimately grow the overall business through differentiated brand experiences and multiple channels.

Starbucks also has plans outside the US and is looking to move production of La Boulange outside the market after 2013, it said in its conference call.

It has acquired production capability in the San Fra

12/20 01:58