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Starbucks’ Bay Bread acquisition gives it platform for hybrid consumer goods brand
date:Jun 09, 2012
In a conference call following the $100m acquisition, the company said its first priority was to move the La Boulange brand into Starbucks stores in the US then to expand La Boulange cafs.

However, Starbucks added that there was an opportunity to eventually move the La Boulange brand into specialised US retail outlets to build on the companys consumer packaged goods (CPG) category.

The La Boulange brand

La Boulange has 19 own-brand cafes in the San Francisco area and also sells products to th

12/19 22:46