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Report confronts energy beverage makers over labeling, marketing practices
date:Apr 15, 2013
drink companies. The use of unconventional marketing practices combined with product design and placement on store shelves assists in creating product images that appeal to children and teens.

The report added energy drink companies make a range of advertising claims related to the functional benefits of their products that are not generally evaluated or substantiated by the F.D.A.

Some of these claims appear to be targeted to young audiences or student athletes, the report said.

Finally, the

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