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Report confronts energy beverage makers over labeling, marketing practices
date:Apr 15, 2013
ading to consumer confusion and a lack of transparency.

The survey also noted energy beverages may be sold in a variety of sizes with various amounts of caffeine that exceed what has been previously recognized as safe by the F.D.A. for soda beverages. Despite the elevated levels, concentrations of caffeine are not represented uniformly on the label of the brands evaluated.

With regards to marketing, the survey said, Adolescent consumers are frequent targets for the marketing pitches of energy

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