date:Apr 09, 2013
y finds itself in Asian markets, those niche markets could turn sour quickly. Though it's not much of an issue this year, when supplies were tight even for the European market, future seasons will definitely include Asia as something European suppliers should consider, but which they should consider carefully.
Everybody dreams of Asia, but if you try to increase too quickly it can be a disaster, said Peyres. Asia is a good market, but it can be risky.