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BPI employees launch social media campaign to spread ‘beef is beef’ message
date:Apr 28, 2012
ally separated chicken.
Messages arent carried the way they used to be
Tom Cother, a plant employee at BPI and co-founder of the employees Facebook page, said that he didnt realize the scope of the bad publicity surrounding LFTB until he found himself in talks about having to shut down.
I knew we were getting a beating in the social mediaso we started using social media to reach out to impacted groups like producers and industry,he said.This is a perfect example of how industry is going to have

12/16 23:23