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Britvic hopes for 'fruit alchemy' with J2O brand and bottle revamp
date:Jun 08, 2012
Marlin has also workedwith Britvic to create three newlimited edition J2O variants:Glitter Berry (pictured below left) Papaya Punch and acommemorative Golden Jubilee packDiamond Berry, all of which were rolled out from late last year.

Simon Pendry, Blue Marlin creative director, said:The aim of the redesign wasto bring J2Os fruit mixologyback to life. We replaced the previously flat label background with a gradient and shading, to create a new depth around the brand marque that increases its i

12/19 22:46