date:Apr 05, 2013
ividuals, who had on an average more than seven hours of leisure time every day, dominated market with 43% share, followed by Time poor consumers, who had an average between one and three hours of leisure time per day, with 24.7% share.
Better off consumers had 28.3% share, followed by hard pressed income group with 23%.
Consumers who had undergraduate degrees had 25.8% of the market, followed by those with upper secondary level of education forming 22.8%.
More than 90% of the soy products we