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PepsiCo’s Indian growth scheme must consider localised differences: Analyst
date:Apr 03, 2013


However, she detailed that if PepsiCo is to secure solid, increased market traction, it needs to remain sensitive to localised differences in demand.

New and local competition

PepsiCo eats up the lions share of Indias snacks market with retail sales at $477.1m in 2010 - and is a considerable way ahead of second placed Haldiram Foods International ($270.7m).

However, second-tier local players, namely Haldiram Foods International, Balaji Wafers and ITC Group, are aggressively competing with

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