date:Mar 29, 2013
Fonterra is based in New Zealand but is a major player in the $5 billion dairy products industry in Australia. According to the Nielsen 2012 Retail World Grocery Guide for Australia, Fonterra holds a 27 per cent value share and a 24.2 per cent volume share of Australias $1.84 billion cheese market; a 29.7 per cent value share and 32.4 per cent volume share of the $1.17 billion chilled dairy (yoghurts and desserts) market; and a 21.3 per cent value share and a 14.2 per cent volume share of the $7