date:Mar 27, 2013
ne on the organic apple. The company has formed a strong internal strategy under VP of Natural Foods Mary Ellen Adcock to try to remake itself in the minds of natural and organic consumers as a place where they can go to discover new, on-trend drinks and other products. It is also increasing its own private label natural and organic offerings.
As a company, our strength to this point has been leveraging our size and scale for the established mainstream grocery piece, Adcock said. We want to enh