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Diageo’s ￡1bn whisky plan to create ‘hundreds of jobs’
date:Jun 07, 2012
by using the opportunity to encourage suppliers to take on apprentices to work on the investment projects.

Diageo sales have soared by 50% over the past five years to total 3bn in 2012. It is the largest maker of Scotch whisky and claims about one third of the market.

Whisky sales account for 23% of Diageos volume, 27% of net sales and a third of gross profit in the financial year 2011.

In the first half of financial year 2012, Diageos reported Scotch category volume growth of 8% and net sal

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