date:Mar 27, 2013
f 2012s launches using whole grains, up from 17.4% of launches in 2011.
Leading the whole-grain charge was Nabisco belVita Breakfast Biscuits, a new sustained energy biscuit sold in the cookie aisle that attempts to extend Europes breakfast-biscuit concept to the U.S. Oats also scored for whole grains with Quaker Crunchy Oat Granola Cookies in multiple flavors.
Granola seems to have multi-category growth ambitions, similar in many ways to Greek yogurt. That explains Lance Fresh Cracker Creati