date:Mar 26, 2013
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Turning to the California acquisition of the Sara Lee and Earthgrains brands from Bimbo Bakeries USA, Mr. Alexander said the deal gives Flowers $134 million in new sales and a Stockton, Calif., baking plant.
While Flowers already had a route structure in Southern California to service its modest business, Mr. Alexander said the company has reconfigured every route territory and added additional distributor routes.
He described mounting excitement among distributors and customers in this new