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Flowers sees no lack of competition in baking
date:Mar 26, 2013
0 independent and specialty bakeries across the country compete in the fresh bread aisle, offering customers a wide variety of fresh bread, buns, rolls and snack cakes. Also, store brand commands a very strong position in the category, as it has for many years 25% to 27% of sales and 40% to 50% of units.

Calling baking a large and vibrant category, Mr. Shiver said that as of February 2012, Flowers held a 15% market share on a dollar basis, versus 33.8% for Bimbo Bakeries USA, 5.8% for Pepperid

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