date:Jun 07, 2012
The US-based snack and cereal giant has launched its Centre of Excellence that will pool external and internal research into the science links between oats and human health as well as its links to agriculture benefits.
Marianne OShea, director of the Quaker Oats Centre of Excellence, said it should give the company structure to innovate and bring tasty solutions to consumers while communicating the health benefits associated with oats.
It aims to produce insights that are relevant to consumers