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General Mills seeks to reverse Big G sales decline
date:Mar 25, 2013
r momentum.

For example, a new advertising campaign is reminding consumers about the simple goodness of our iconic original Cheerios. Baseline trends are improving in response to this message.

Adults consume nearly half of all Lucky Charms cereal, he said.

So we have expanded our marketing efforts to include new advertising that targets adults, and results have been terrific, Mr. Powell said. Since the new campaign started in January, Lucky Charms baseline sales have increased 16%.

Retail sa

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