date:Mar 25, 2013
see ethnic foods, like Indian or Asian, as exotic. Millennials grew up with ethnic foods and regard them as more routine than unusual or exotic.
This is the backdrop for the soup category, a market that booked a new product launch decline of 4.3% in 2012, says Datamonitors Product Launch Analytics database of new products. However, what the year lacked in raw numbers, it more than made up in aggressive new launches aimed at Millennial consumers and more.
Leading the charge was standard-bearer