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Cereals and bars expand and diversify
date:Mar 25, 2013
Ready-to-eat (RTE) cereal makers channeled their inner Mark Twain in 2012, as in the reports of my death have been greatly exaggerated, with the category celebrating a comeback year on the new products front. Prognosticators have been pronouncing the RTE cereal market dead, or at the very least diseased, for years, but 2012 proved the critics wrong, as one of the strongest new product launches in decades helped usher in a stellar year.

Flush from success in overseas markets like the UK, Italy a

12/24 09:14