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Krispy Kreme focuses on accelerating growth
date:Jun 07, 2012
g steps to enhance profitability. Those steps include driving increases in same-store sales of donuts and complementary products through greater visit frequency, as well as a sharper focus on beverages.
Additionally, Krispy Kreme is trying to improve shop economics by lowering the cost associated with its shops. Krispy Kreme has satellite shops that are supplied fresh donuts twice daily from a nearby factory store, and development efforts the past two years have focused on these shops. Looking a

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