date:Mar 20, 2013
e hurt by a quickly dropped lawsuit that challenged its meat quality.
Last year's debut of exclusive Doritos Locos Tacos, priced slightly above $1, hit a bull's-eye with the chain's base of young male customers - quickly becoming the most successful product launch in Taco Bell's 51-year history.
The chain accounts for nearly 20 percent of Yum's overall operating profit, but for years has been overshadowed by the company's KFC business in China, which generates 40 percent of total operating pro