date:Mar 15, 2013
churn out about 40 percent of its store brands. Safeway also makes some of its own brands.
ARE THEY REALLY ANY DIFFERENT?
Everyone knows store brands are usually cheaper. But they have also grown because they offer something new, or make an improvement on better-known products.
One way Whole Foods differentiates its 365 Everyday Value products is by examining nutritional stats. In many cases, a registered dietitian on staff works with the grocer's suppliers to see if there are ways to lower s