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Honest Tea creates a business guide as a comic book
date:Mar 15, 2013
oldman. Together with Barry Nalebuff, who was his professor while at the Yale School of Management, the two are sharing their company-building lessons in illustrated panels that track the brands start in 1998 and its many missteps and near disasters through to the flourishing company that was bought in 2011 by Coca-Cola.



Starting, and succeeding at, any start-up is so nip-and-tuck that Mr. Goldman, the chief executive, said that he was constantly asked to share the secrets of Honest Tea in

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