date:Mar 15, 2013
ses on payment migration and behavior migration.
Payment migration means moving people from Visa and MasterCard to My Dunkin' Card, said Carbone. What this does is lowers transaction costs and improves franchisee profitability and (the company gets) all the data, he added. Behavior migration is the use of that data for marketing and promotions.
The loyalty effort creates both opportunities and challenges for the franchise model. We have to figure out that customer acquisition piece in a franch