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Label color and consumer perception
date:Mar 14, 2013
on foods from appearing less healthful among those especially concerned with healthy eating, Schuldt said. The study has implications for nutrition labeling, given that front-of-package calorie labels have become increasingly common in the food marketplace in the United States and Europe. For example, MMs and Snickers have green front-of-package calorie flags that are particularly conspicuous to consumers at points-of-purchase.

As government organizations including the U.S. Food and Drug Admini

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