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Label color and consumer perception
date:Mar 14, 2013
appers of sugary snacks like candy bars. And currently, there's little oversight of these labels, said Jonathon Schuldt, assistant professor of communication and director of Cornell's Social Cognition and Communication Lab. Our research suggests that the color of calorie labels may have an effect on whether people perceive the food as healthy, over and above the actual nutritional information conveyed by the label, such as calorie content.

Schuldt asked 93 university students to imagine that th

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