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Pepsi NEXT lures new consumers into cola category as sales exceed expectations
date:Apr 28, 2012
watching every metric very, very carefully. And every quarter, we'll update you on progress. But it's really bringing back lapsed cola users, which is what's surprising.
For consumers unwilling to compromise on taste
The launch of Pepsi NEXT follows several abortive attempts by Pepsi to appeal to customers that like the taste of full sugar colas but want to cut calories, including Pepsi XL, which failed to inspire in the mid-1990s, and Pepsi Edge, which was launched in 2004 but axed a year later

12/18 15:46