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Pepsi NEXT lures new consumers into cola category as sales exceed expectations
date:Apr 28, 2012
EXT contains 60% fewer calories than regular Pepsi (60 cals in a 12oz can), and has just been rolled out nationally.
The beverage, which was created for consumers who seek the rich taste of full-calorie cola but have not adopted the flavor profile of a zero calorie cola, was also bringing in new consumers to the cola category, claimed Nooyi.
Interestingly, NEXT is sourcing from outside the cola category. In fact, it's even sourcing from outside the carbonated soft drinks category, which means th

12/18 12:59