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Ganeden takes BC30 probiotic into instant coffee
date:Jun 06, 2012
Mike Bush, VP of business development for Ganeden, told NutraIngredients-USA that the company has observed a great deal of interest in its probiotic teas, and that instant coffee was a logical progression.

Ganeden has performed some market research into the potential of probiotic coffee, he said, with consumers seeking products that are already part of their daily routine.They dont want to have to learn to like new foods,he said.

Consumption

And coffee definitely fits into the daily routine o

12/19 13:18