date:Mar 11, 2013
Drinks giant Pernod Ricard has partnered with Brooklyn-based denim designer Loren Cronk to introduce its vodka brand Absolut in limited edition bottle - Absolut Denim - across travel retail.
The denim is lined internally with a high-tech shield with supreme cold preserving capacity that keeps the bottle cool for up to two hours, claims the company.
The packaging also features a QR code, which can be used by users to scan the product using smartphone and explore new cocktail recipes - Absolut D