date:Jun 06, 2012
Weve taken steps across our company to support better choices for families, and now were taking the next important step forward by setting new food advertising standards for kids, said Roger Iger, chairman and CEO. The emotional connection kids have to our characters and stories gives us a unique opportunity to continue to inspire and encourage them to lead healthier lives.
The nutrition criteria used to evaluate food and beverage products eligible to be marketed on Disney media properties are