date:Mar 05, 2013
Diageo, the owner of the Baileys cream liqueur brand, has redesigned the bottle of Baileys as part of its strategy to re-launch the brand globally under the Cream With Spirit campaign.
Designed by brand consultancy Lewis Moberly, the newly designed bottle features a slim-lined shape with heightened body, allowing the bottle to fit easily inside a fridge door.
The new bottle design is the first major revamp undertaken by the company since the brand launched in 1974 and will be supported by a 1m